Board of Directors

The independent Board of Directors of Key Advisors AG consists of Renato Ghidini (Chairman of the Board of Directors)  and Alfred Ritter.

Renato Ghidini

Alfred Ritter

Chairman of the Board of Directors

Board of Directors

Renato Ghidini started his career in 1982 as an apprentice at the Swiss Bank Corporation in Basel. In 1987, he worked for one year as an assistant at an Agent de Change on the Paris Stock Exchange. After various trading activities in the stock exchange department of the Bankverein and a part-time visit to the Basel University of Applied Sciences, he set up the sales department for derivative products. In 1992, he moved to what was then Ciba-Geigy, where he was responsible for the company's equity investments and the pension fund. Following the merger into Novartis and the transfer of responsibility for the pension fund's equity investments, the move back to what is now UBS took place in 1997. He was responsible for the establishment of a consulting and sales department for external asset managers. In 2003 he switched to an asset manager and in 2010 he became self-employed with Key Advisors AG.


Alfred Ritter began his apprenticeship at the Swiss Bank Corporation in Basel in 1966. After two years of training as a licensed stock exchange specialist in New York, USA, he became a ring dealer for the SBC on the Basel Stock Exchange and later became head of Swiss stock trading. In 1987, he was involved in the founding of one of the first leading asset managers in Basel. After working for Banca della Svizzera Italiana and ABN Amro in Zurich, for which he was responsible for stock trading, he moved to Basler Kantonalbank in 1996. After 14 years at BKB as Head of Equity Trading, he was appointed Chief Investment Officer in 2009. He held the position of CIO until 2014. In addition, he was a member of the Securities Commission of the SIX Swiss Exchange in Zurich for more than 6 years. In 2014, he joined Key Advisors AG as a member of the Board of Directors.